Executive AI Transformation Lab
I enable organizations
to become AI-ready
that turns AI from a buzzword into an
through a tailored
executable C-level agenda
Reach New
Heights
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Alireza Assobar
AI Strategy.
Digital Transformation.
Leadership.
I support executive teams in delivering transformation that works - uniting AI strategy, leadership excellence, and human-centered transformation.
With nearly two decades of experience in digital transformation, M&A post merger integration and enterprise-wide change, I combine Big Four discipline, technological depth and strategic clarity to help organizations reduce complexity, accelerate execution and become truly future-ready in the age of AI.
A Framework for
Human-Centered AI-Transformation
Diagnose
Understand systems, culture, and readiness for change.
Design
Shape transformation strategies that combine technology and behavior.
Deliver
Implement programs that drive measurable business and cultural impact.
How I Help
Most organizations know what they want, growth, efficiency, and future readiness, but struggle to execute transformation with clarity and consistency.
I help executive teams close that gap. Here’s how:
AI Strategy: I help leaders define a clear, actionable AI strategy, identifying high-value use cases, building decision frameworks, and aligning governance so organizations reduce complexity and move with confidence.
Digital Transformation: I support companies in designing and executing transformation that works. By integrating strategy, technology, and culture, I help organizations accelerate execution, break organizational bottlenecks, and make change stick across functions and teams.
Leadership & Culture: I strengthen leadership capability at the top. My work brings clarity, alignment, and resilience to executive teams, enabling them to lead decisively, shape culture deliberately, and create the conditions for sustainable performance in the age of AI.
What You Get
You don’t get a consultant. You get a transformation partner who strengthens leadership, sharpens strategy, and makes AI executable. My work reduces complexity, aligns executive teams, and accelerates delivery, so organizations can make better decisions and operate effectively in the age of AI.
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Strategic clarity: A clear, actionable roadmap for AI and transformation, grounded in Big Four discipline, technological depth, and nearly two decades of enterprise experience.
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Executable transformation: End-to-end support that turns strategy into delivery: aligned leadership, streamlined decision-making, and transformation programs that actually work.
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Leadership that performs: Stronger, more aligned executive teams that lead with confidence, resilience, and a human-centered approach that drives culture and execution forward.
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Measurable impact: Real business outcomes: faster execution, reduced organizational friction, clearer priorities, and transformations that are sustainable - not theoretical.
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A partner who orchestrates change and enables it: Strategically, technologically, and culturally.
The Executive AI Transformation Lab is a flagship format for senior leaders who want to move from AI talk to real decisions and ownership.
In one concentrated day, we clarify your agenda, align the most critical players and finish with a board-ready six-month action plan you can immediately drive through your organisation.
Who I Am
Alireza Assobar: A leader who connects people, systems, and communities through AI, storytelling, and social impact – and turns it into real change.
With nearly two decades of experience, I am a strategic advisor for executive teams, specializing in AI strategy, digital transformation, and leadership alignment. Through M&A post-merger integrations, enterprise-wide implementations, and cloud analytics strategies, I help organizations reduce cost, simplify complexity, strengthen leadership, and execute transformation with clarity and measurable impact.
I have led major programs across industries, including €400M carve-outs, cloud analytics transformations, and 50-country rollouts in highly regulated environments. My work enables executives to redefine how their organizations lead, decide, and operate in a world shaped by rapid technological and societal change. I am currently writing my book on AI Leadership.
As Deloitte’s first elected Diversity & Inclusion Ambassador and Happiness Lead, I built teams with 78% employee satisfaction and zero turnover - demonstrating that high performance and human-centered leadership reinforce each other. This principle shapes my advisory approach: transformation succeeds when strategy, technology, and leadership move in one direction.